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Privacy Policy

Last updated: January 15, 2026

This Privacy Policy explains how Merit collects, uses, stores, and protects information when you use our website and services.

Merit is operated by Merit Software Pty Ltd.

Who We Are

Merit is operated by Merit Software Pty Ltd.

Information We Collect

We collect account information such as name, business details, email address, and phone number.

When Merit is used for inquiries and call handling, we may collect call metadata, call recordings, transcripts, summaries, caller details, and form submissions.

We also collect usage and configuration data, including workflow settings, integration settings, and event logs.

How We Use Information

We use information to provide and improve Merit, including call handling, SMS delivery, review workflows, integrations, analytics, and support.

We use collected data to generate summaries, surface insights, and automate customer follow-up based on your configured workflows.

We may use service data to maintain security, prevent abuse, and comply with legal obligations.

Call Recording and Transcription Disclosure

Calls handled through Merit may be recorded and transcribed for operational, service delivery, quality, and training purposes.

You are responsible for making any notices or obtaining any consents required under applicable law for call recording and monitoring in your region.

Third-Party Services and Processors

Merit uses third-party infrastructure and providers to operate the service, including Supabase (data storage/auth), Twilio (SMS/telephony), and Retell (voice/call processing).

We may also use providers for hosting, analytics, email delivery, and payment processing as required to run the product.

These providers process data on our behalf subject to their own terms and privacy policies.

Data Retention and Security

We retain information for as long as needed to provide the service, meet contractual commitments, resolve disputes, and comply with legal obligations.

We use reasonable technical and organizational safeguards to protect data, but no method of transmission or storage is completely secure.

Data Access, Correction, and Deletion

You may request access, correction, or deletion of personal information associated with your account.

To submit a request, contact us at om@mymerit.app from your account email and include your business name.

We may request verification before completing sensitive account or deletion requests.

International Data Handling

Your data may be processed in jurisdictions where Merit or its service providers operate.

By using Merit, you acknowledge that data may be transferred and processed outside your local jurisdiction where permitted by law.

Updates to This Policy

We may update this Privacy Policy from time to time.

If we make material changes, we will update the Last Updated date and may provide additional notice where appropriate.

Contact

If you have privacy questions or requests, contact us at om@mymerit.app.